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Communications for Innovative Companies

104 West creates strategic, informed communications programs for innovative companies, their technologies, products, people and ideas. 

We are a different kind of communications agency. 
We go beyond to deliver results that:

  • Lead industry conversations 

  • Drive brand awareness

  • Grow market positions

What We Believe

We believe any organization is defined by its culture. And any culture is defined by its core beliefs. For 104 West, those core beliefs influence, reflect and embody our work.

  • We believe in the extraordinary, the different, and the new. We want to work with extraordinary companies, extraordinary ideas, and extraordinary people who are actively working to change the future.

  • We believe in interaction. We want to share ideas. Showcase expertise. Communicate insight. And create purposeful action.

  • We believe in the currency of veracity. We start with basic truths and emerge with the refined. Someone’s grandmother said, “If you can’t remember what you were going to say it must’ve been a lie.” True that.

  • Nothing is more nurturing to the soul than the story. Stories are craft, not happenstance. We believe in the power of storytelling. We believe in voice. And we believe in capturing imagination to create fame.

  • We believe minds work better in concert. It’s about respect and humility. It’s about challenging and pushing each other. It’s also about a willingness to give into each other for the benefit of the goal. Success is so much sweeter when it’s shared.

What We Do

We listen and think and advise like strategic consultants.
We service and adapt and innovate like a boutique firm.
We program and deliver and perform like much bigger agencies.

  • Launch ideas into communications strategies by developing core messaging, crafting compelling narratives, and driving data-informed program planning.

  • Establish and grow market presence with core communications structure and support that reaches critical audiences.

  • Build and sustain a dialogue with thought leadership narratives, telling a story that breaks through the attention perimeter and engages your target customers.

  • Examine and measure communications through a different lens, looking at how programs generate value that moves the needle.

Who We Work With

104 West supports innovative companies, their products, technologies and ideas. For nearly 20 years, we have represented start-ups, mid-market companies and some of the tech industry's legendary enterprises. Our work has launched and supported technologies as diverse as AI to adtech, machine learning to mobile apps, virtual reality to web services.

Who We Are

Our technology pedigree gives us both modern and historical insights. It has afforded us enduring relationships. And together those insights and relationships build strategies that go beyond legacy communications. Our experienced leaders and skilled team deliver proven, measurable results and forge partnerships that last.

  • Patrick Ward

    Patrick Ward

    CEO | LINKEDIN

    Patrick’s career spans from New York, to Silicon Valley to the past two decades or so at the helm of 104 West. He has helped launch now-common technologies like home printers, digital photography, anti-spyware software and mobile games. He has been called one of the top tech PR execs in the world, no matter how preposterous he thinks that is.

  • Brian Mast

    Brian Mast

    PARTNER | LINKEDIN

    Brian has directed communications for brands like Hewlett-Packard, eHealth, Yahoo!, PeopleSoft, and Sequence. His campaigns have delivered results across diverse channels, from national business press to Twitter conversations to partnership opportunities with AARP. His resemblance to the Notre Dame mascot is purely coincidental.

  • Partner

    Alissa Bushnell

    PARTNER | LINKEDIN

    Alissa was a beta tester for the seminal game Pong, introduced the word ‘virus’ to the tech lexicon and managed communications during one of the most contentious takeovers in industry history. Her passion is only exceeded by her experience, which is only outdone by the sheer volume of her laugh.

  • Kelli Flores

    Kelli Flores

    MANAGING DIRECTOR | LINKEDIN

    Kelli’s career began as a love of writing and words and evolved into helping clients tell compelling and engaging stories. She has now done this at 104 West for 13 years. She’s a talented communicator and an expert in formulating data and context behind a narrative. She is also from Texas and says things like “fixin’ to” and “y’all”… but she taught us about barbecue, so we tolerate it.

  • Kiley Hayward

    Kiley Hayward

    DIRECTOR | LINKEDIN

    Kiley led PR programs for several national tech brands with some of the largest PR agencies in the world before coming to 104 West. She’s a master at finding the “so what” that makes clients stand out in crowded media landscapes and she cares about the details. A lot. She is a native Coloradan and a farm girl, and we needed someone like that.

  • Caroline Traylor

    Caroline Traylor

    DIRECTOR | LINKEDIN

    Caroline has led strategic media relations and content programs for some of the biggest global tech brands and numerous startups. She is passionate about leveraging key trends and narratives, and brings a specific expertise for critical issue management and crisis comms. She’s fascinated by The Weather Channel and is vying for the job of naming hurricanes.

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