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Communications for Innovative Companies

104 West creates strategic, informed communications programs for innovative companies, their technologies, products, people and ideas. 

We are a different kind of communications agency. 
We go beyond to deliver results that:

  • Lead industry conversations 

  • Drive brand awareness

  • Grow market positions

What We Believe

We believe any organization is defined by its culture. And any culture is defined by its core beliefs. For 104 West, those core beliefs influence, reflect and embody our work.

  • We believe in the extraordinary, the different, and the new. We want to work with extraordinary companies, extraordinary ideas, and extraordinary people who are actively working to change the future.

  • We believe in interaction. We want to share ideas. Showcase expertise. Communicate insight. And create purposeful action.

  • We believe in the currency of veracity. We start with basic truths and emerge with the refined. Someone’s grandmother said, “If you can’t remember what you were going to say it must’ve been a lie.” True that.

  • Nothing is more nurturing to the soul than the story. Stories are craft, not happenstance. We believe in the power of storytelling. We believe in voice. And we believe in capturing imagination to create fame.

  • We believe minds work better in concert. It’s about respect and humility. It’s about challenging and pushing each other. It’s also about a willingness to give into each other for the benefit of the goal. Success is so much sweeter when it’s shared.

What We Do

We listen and think and advise like strategic consultants.
We service and adapt and innovate like a boutique firm.
We program and deliver and perform like much bigger agencies.

  • Launch ideas into communications strategies by developing core messaging, crafting compelling narratives, and driving data-informed program planning.

  • Establish and grow market presence with core communications structure and support that reaches critical audiences.

  • Build and sustain a dialogue with thought leadership narratives, telling a story that breaks through the attention perimeter and engages your target customers.

  • Examine and measure communications through a different lens, looking at how programs generate value that moves the needle.

Who We Work With

104 West supports innovative companies, their products, technologies and ideas. For nearly 20 years, we have represented start-ups, mid-market companies and some of the tech industry's legendary enterprises. Our work has launched and supported technologies as diverse as AI to adtech, machine learning to mobile apps, virtual reality to web services.

Who We Are

Our technology pedigree gives us both modern and historical insights. It has afforded us enduring relationships. And together those insights and relationships build strategies that go beyond legacy communications. Our experienced leaders and skilled team deliver proven, measurable results and forge partnerships that last.