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Industry Perspective

SEO Tips to Help Your Content Stand Out

Creating digital content that represents your company is only half the battle when it comes to making your digital content stand out from your competition. Making it so people can find your content is the challenging part. The best way to do this is through search engine optimization (SEO). How do you make your content stand out in a google search over other content? Read more.

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Rules for Creating Engaging Social Media Messages

It is extremely important to use social media to keep your customers engaged. But there’s a catch. Social media loses its purpose if your not providing the right content. You have to adjust your marketing message so it aligns with each social media channel. PR News Online put together a list of 10 rules for creating social media content. Read more.

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Eight Podcasts for Business-Savvy Listeners

Podcasts are a great way to learn new business strategies, stay up to date with what’s going on in the business world, and help you to develop your professional skills.  Podcasts are making a comeback due to their convenience, relevance and consistent updating.  FastCompany.com came up with a list of 8 podcasts anyone with a business-savvy mindset should follow. Read more.

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104 West Perspective

An Agency for Startups…

From the Desk of Patrick Ward

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Breathe.... Breathe... Breathe....

From the Desk of Patrick Ward

This year has started with a whirlwind for 104 West.

Since January 1, we have won assignments from:

TrackVia, a Denver-based provider of software platforms for Citizen Developers, those internal non-IT business managers who want to build proprietary applications to overcome deficiencies in packaged software.

If You Can Company, the San Mateo, Calif., venture from gaming pioneer Trip Hawkins that is using gameplay to teach children about social and emotional learning.

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The Internet of Things, CES and the Conscious Home

From the Desk of Patrick Ward…
 
Just when we thought CES had overdone the Internet of Things meme, Google goes and buys Nest for a mere $3.2 billion. Ho-hum…
 

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