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Industry Perspective

3 Strategies to Keep Your Website Relevant to Google

Google launched  its new search algorithm, Hummingbird, which sent SEO pros off to revise their efforts. How has the change affected your SEO? Here are 3 strategies that could help.    Read the story.

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The Best Perceived Brands of 2013

Who had a great 2013, earning them a spot on the best perceived brands of 2013, and who fell off this year’s list? Read more here on who made the list and why.

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7 Things to Include in Your Brand’s Social Media Strategy

By now, most brands have marketing strategies in place, but what should a brand include for its social media strategy? Here are some basic things every brand should consider. Read more.

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104 West Perspective

Breathe.... Breathe... Breathe....

From the Desk of Patrick Ward

This year has started with a whirlwind for 104 West.

Since January 1, we have won assignments from:

TrackVia, a Denver-based provider of software platforms for Citizen Developers, those internal non-IT business managers who want to build proprietary applications to overcome deficiencies in packaged software.

If You Can Company, the San Mateo, Calif., venture from gaming pioneer Trip Hawkins that is using gameplay to teach children about social and emotional learning.

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The Internet of Things, CES and the Conscious Home

From the Desk of Patrick Ward…
 
Just when we thought CES had overdone the Internet of Things meme, Google goes and buys Nest for a mere $3.2 billion. Ho-hum…
 

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If You Blinked, You Missed a New Landscape in Tech Media

From the Desk of Patrick Ward…

Amid the furor that is CES, somehow a confluence of events in the tech media went largely unnoticed.

Look at what happened last week:

All Things D transformed into Re|Code, separating a tech journalism icon and his swashbuckling partner (who may one day herself achieve icon status) from one of the great newspapers in history.  All at a valuation rumored to be around $50 million.

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