The Kingmaker Abdicates...Mossberg Retires

I began working with Walt Mossberg almost 25 years ago. Our first interactions left me somewhat puzzled on how to deal with him. Then, about 15 years ago, the power and influence of his writing and column was fully exhibited to me, and I understood. 

The Next Frontier of Communications Programs

Understanding the communications landscape has helped us develop programs beyond traditional public relations. We’ve created a proprietary methodology, Content Delivery Optimization (CDO), that focuses on original content development. This comprehensive communications program ties public relations, marketing, social media and lead generation together.

Content and Media: The Growing Debate and Divide

It is almost hackneyed these days to lament the changes in contemporary newsrooms. Anyone working in PR, journalism or watching the news is witnessing a battle between traditional media and direct, social media. The President of the United States is on Twitter every morning and provides an ongoing case study in the efficacy of social media as a communication channel.

104 West Tech Trends & Predictions for 2017

From new “smart” gadgets to initial predictions for the tech industry, the team at 104 West has some thoughts and ideas for what’s coming in 2017.

104 West Client Survey Spotlight

From survey reports to infographics to content programs, the 104 West team has been on a roll for the past few months. The survey reports and the unique audience insights that they deliver are a key part of our content-driven communications strategy. As we approach the end of the year, we thought we’d take a quick moment to pause and share some of our incredible client projects and survey results. Here are a few snippets from some of our recent client survey reports.

Fall Spotlight

104 West is on a roll this year and we are ending 2016 strong. From new employees, a new office set up, to new clients, big changes have happened this year. What hasn’t changed is our ability to secure top-tier media placements for our incredible clients. Featured in Fast Company, Forbes, Huffington Post, and USA Today to name a few, our clients have been highlighted in publications across a variety of industries week after week. Almost all of these came out of contextual content that we helped our clients create with the goal of inserting them into a broader conversation happening in the media and their industry. Check out a few of our favorite placements below.  

Here’s to finishing 2016 stronger than ever!

News Consumption: From Independent to Incidental
Long gone are the days of independent discovery of news and information. Well, there’s a few holdouts that value getting a hard copy of the newspaper every morning or a monthly magazine in the mail. For many, though, that may be more ritual than truly efficient news consumption. 
Most news discovery and consumption today comes from online sharing, and the latest research from the Pew Research Center demonstrates how much this trend is increasing:
104 West Moving Full Steam Ahead in 2016

We’re thrilled to announce some exciting agency news as we continue planning for growth and success in the year ahead. From additions to our agency leadership to emerging services, our expanding client roster to admirable industry recognition, we couldn’t be more excited for what has already happened this year and what lies ahead for our team and our clients in 2016. Get an update on what’s new with our team, our agency and our clients.

104 West Takes on Winter Park for the 2016 Agency Retreat
Change, for lack of a better word, is Good

This week we launch a new website that reflects our evolving mission and the markets evolving need.