Strategic Services

Every successful PR program starts with great strategy at its core. Whether it’s finding the difference that makes products relevant, dealing with a crisis or re-positioning a business to excel in a new market, defining the right strategy requires an intrinsic understanding of the goals and business objectives of the company, and a unique skill-set for developing strategies to address them. 104 West offers a powerful set of strategic services that helps clients define the right strategies for their business needs and confidently execute against them.

Strategy Development
The speed of business evolution today requires companies to constantly evaluate market positions. We need to assess new and existing competition and define the opportunity ahead. As markets and businesses progress, a company’s external communication is an ongoing effort. 104 West specializes in counseling growth companies on communications strategies that create competitive advantages and take businesses in new markets. We ensure that our clients continually have the right communications strategies to support their ever-changing businesses.

Message Platform Development
A common messaging platform can unite a company and help promote a brand, value proposition and key messages consistently and memorably. Through 104 West Partners' Messaging Platform Development service, we guide our clients through strategic messaging sessions that help them develop, embrace and promote a consistent, cohesive and compelling set of common messages. These messages are then used throughout their organizations; not only in conventional public relations work, but also in practically all external and internal communications. We translate business objectives into clear, concise messages, and create a messaging platform that is built and maintained across an entire organization.

Media Training
Good spokespeople are developed, not born. No matter how much experience a spokesperson has, they can and should continue to practice and refine the delivery of key messages. They should hone their skills to convey critical company messages more effectively. 104 West Partners helps clients continually sharpen their communication skills and refine their interview and presentation techniques.

Media Relations Bureau
The 104 West Media Relations Bureau is on the ground in San Francisco to interact with key tech press in Silicon Valley and the Bay Area daily. Combined with the Denver team’s relationships, the Media Relations Bureau has numerous relationships with editors, writers, reporters and producers throughout the West Coast media world at daily newspapers, national newspapers, trade publications, blogs and other digital media. Our reputation for truth, accuracy and professionalism brings added integrity to our press interactions. Through our daily contact with media, pitching stories, and responding to interview requests, 104 West generates positive exposure for our clients.