| Title | |
|---|---|
| The future of news and why “digital first” matters |
News gathering and reporting is no longer a finished product. |
| We Are Content. We Are Curation. Open the Doors And See All the People |
... |
| CMO’s are at the Crossroads of Customer Transactions and Engagement |
New technologies are bringing customers closer to the companies they transact with on a regular basis, but those same technologies also require companies to create better customer experiences that... |
| Defining Earned, Owned And Paid Media |
|
| Is social media now a better media relations tool than the press release? |
We have heard for some time "the press release is dead", but that statement seems to just invoke fear in the PR and marketing community.... |
| 104 West Partners Expands Business with Three New Technology Clients |
Leading Technology Public Relations Firm Adds a Diverse Array of New Clients |
| For Top News Sites, Facebook Drives More Traffic Than Twitter |
... |
| 104 West Partners Awarded Top Honors for Work in Online Communications and Media Relations |
Agency Wins Two Gold Pick Awards at Annual Colorado PRSA Event; Awards Underscore Firm’s Focus on Innovative Technology Growth Companies |
| How Social Media Is Changing Paid, Earned & Owned Media |
The days of paid, owned and earned media as separate disciplines have changed as social channels allow marketers to keep the conversation going 24/7. Today's modern agency connects all... |
| How News Consumption is Shifting to the Personalized Social News Stream |
Consumers are no longer searching for news across traditional media news sites. |
| How Effective Is Sharing via Email vs. Social Media? |
The clickthrough is key for marketers to get visitors to visit company-owned media. |
| Most Marketers Shift Toward Branded Content |
According to new research by the Custom Content Council, 68 percent of companies are shifting away from traditional marketing to put more emphasis on branded content. |
| The road ahead |
In the last two year's, marketing disciplines have experienced both a recession and then a year of reduced budgets and cutbacks. |
| Social Networks and News |
Recently we explored the current state of news consumption in print. |
| Why Twitter Chats Make Sense For B2B |
... |
| Today's Conversation Age requires a new agency model |
The world in which brands exist has drastically changed. |
| Resources Are Now a Big Issue for Social Media Marketers |
The two biggest mistakes companies have made with social media marketing is not allocating proper time and resources and not having a strategy. |
| I Know I Stood Close to History Once... | |
| Who Wants to be a Corporate Executive? The Answer Might Surprise You |
104 West recently worked with our client, Intelligent Office, to develop what would come to be known as the... |
| 104 West Partners Signs Two New Clients |
BitGravity and GoldMail to Launch New Products at DEMO 08 Conference, Leading Platform For New Technology Introductions |
| Is PR truly starting to take the lead in more integrated campaigns? |
Consumer and entertainment communities are not the only industries that can take advantage of content creation and social media channel distribution. |
| 2011 Trends: Content Marketing Is Critical |
Marketers have seen proven value in branded content or what is also called earned media. In 2010, nearly 75 percent of companies used this type of media with a social strategy. |
| The Brand Says It All |
|
| It’s April… Wait, Really? |
Is it us, or was Christmas just a few weeks ago? Nonetheless, spring is officially upon us, and at 104 West, that means one thing… baseball season. |
| Instagram’s new privacy policy sparks Internet outrage |
If you've read Instagram's new terms of service, you might be worried that your family photos will end up in advertisements. |
It is becoming more difficult for companies to decide where to invest marketing dollars due to no clear... 
Branded content is considered more effective than any other form of advertising or marketing, according to a...
104West: How Brands Are Using Snapchat in Interesting Ways (No Really!) http://t.co/1P4hirPHGD
104West: 7 Slightly Crazy Ways to Build a Happy Productive and Transparent Company http://t.co/0ac7OLnULo
104West: The Evolution of the Web, in a Blink http://t.co/M1PtZrojAV
Industry Perspective
No one plans on getting disrupted--or divorced
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04.30.13If you are a large and iconic brand, you might look at content marketing as just a piece of your marketing mix, but for companies with a mega marketing budget, but looking for a way to change the w
» read moreConversations Can Save Companies
04.17.13We often root for the underdog, but in some cases, the underdog is the incumbent company that once controlled a specific market.
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