| Title | |
|---|---|
| Company |
104 West Partners is a public relations firm specializing in breakthrough communications strategies. The firm collaborates with companies in all stages of maturity to position their ideas,... |
| Experience |
At 104 West, we consider experience as a collective, not a linear string. The whole is much bigger than the sum of the parts.
We are often asked about our public relations... |
| Content Delivery Optimization™ |
The World of Information is ChangingThe news consumer no longer relies on periodic reporting from major news organizations. Instead, they dip in and out of the ‘news-stream’... |
| Strategic Services |
Every successful PR program starts with great strategy at its core. Whether it’s finding the difference that makes products relevant, dealing with a crisis or re-positioning a business to... |
| Terms of Use |
Updated as of October 22, 2010 The 104 West Partners website (the "Website") is operated by 104 West Partners, LLC ("Company"). These terms of use (the "Terms of... |
| Perspective | |
| Public Relations Programming |
104 West is a results-oriented firm that is keenly focused on developing and executing high-impact public relations programs. We manage corporate reputations by designing public relations programs... |
| Our Values |
Our Vision To be a public relations firm unlike any other, always providing breakthrough thinking and superior results that take our... |
| Account Executive/Senior Account Executive |
Job Description 104 West Partners is seeking a strong account service-oriented professional with 4-5 years of PR experience, including agency experience. The candidate must have a strong... |
| Clients |
Following represents a snapshot of current and past clients:  ... |
| The Case for Dropping 'Social' |
Public relations professionals usually look at marketing programs and categorize them as either traditional or social. |
| Patrick N. Ward |
Patrick Ward is the CEO and founder of 104 West. He started 104 West thinking of the slogan of the fictional California senate candidate, Bill McKay, “There’s got to be a better... |
| The Natural Storytellers |
Whether it’s an earned media spot or creating a strong, branded online community, companies rely on public relations to tell their story. |
| We've Been Busy |
Is it May already? I can’t tell. With all this rain and cold in Colorado it seems more like November in Boston. But, it is spring in Colorado and we almost missed it. |
| How Are You Reaching Your Audience? |
What does public relations success look like to you? A front page story in the Wall Street Journal? A feature on the front of the business section of the New York Times? |
| 104 West Expands Client Roster With Three New Clients |
Firm Tasked to Tie Together Public Relations, Social Media, Marketing, Content Generation and Delivery |
| 2011: The Year of Content |
If 2010 taught us anything, two lessons would emerge that will shape how companies will spend their marketing budgets in 2011. |
| Content With A Purpose |
Directly communicating to an audience offers great power. Misaligned or unfocused branded material can reflect poorly in these key audiences’ minds. |
| Company-Owned and Persistent Content Wins the Race | |
| Jennifer D. Roane |
Jennifer Roane, vice president, joined the 104 West team in 2005. |
| Johanna Erickson |
Johanna Erickson, vice president, has been working in public relations for over 15 years. She has a passion for both consumer products and technology innovators. |
| And I shall restrain my wrath no more... |
From the desk of Patrick Ward |
| SMO vs. Engagement: Why They’re Different and How You Can Rock Both |
Companies are using both social media optimization (SMO) and engagement when devising social media strategies. |
| US companies lead engagement on social media |
A new study conducted by Burson-Marstellar found that one-third of Fortune 100 companies are currently using social media. |
| Your Brand Has Thousands of Facebook Fans--What Is the ROI? |
An increase in Facebook fans can be deemed a success, but how does that translate into lead conversion and ultimately increased sales? |
104West: The Evolution of the Web, in a Blink http://t.co/M1PtZrojAV
104West: Egg McMuffin for Dinner? Restaurant Marketers Wake Up to $50B Breakfast Opportunity http://t.co/VGVT9LWlk6
104West: How Cisco Listens in Social http://t.co/YreUbsZ4HG
Industry Perspective
No one plans on getting disrupted--or divorced
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