104 West Partners is a public relations firm specializing in breakthrough communications strategies. The firm collaborates with companies in all stages of maturity to position their ideas,...
At 104 West, we consider experience as a collective, not a linear string. The whole is much bigger than the sum of the parts.
We are often asked about our public relations...
|Content Delivery Optimization™||
The World of Information is Changing
The news consumer no longer relies on periodic reporting from major news organizations. Instead, they dip in and out of the ‘news-stream’...
Every successful PR program starts with great strategy at its core. Whether it’s finding the difference that makes products relevant, dealing with a crisis or re-positioning a business to...
Updated as of October 22, 2010
|Public Relations Programming||
104 West is a results-oriented firm that is keenly focused on developing and executing high-impact public relations programs. We manage corporate reputations by designing public relations programs...
To be a public relations firm unlike any other, always providing breakthrough thinking and superior results that take our...
|Account Executive/Senior Account Executive||
104 West Partners is seeking a strong account service-oriented professional with 4-5 years of PR experience, including agency experience. The candidate must have a strong...
Following represents a snapshot of current and past clients:
|The Case for Dropping 'Social'||
Public relations professionals usually look at marketing programs and categorize them as either traditional or social.
|Patrick N. Ward||
Patrick Ward is the CEO and founder of 104 West. He started 104 West thinking of the slogan of the fictional California senate candidate, Bill McKay, “There’s got to be a better...
|The Natural Storytellers||
Whether it’s an earned media spot or creating a strong, branded online community, companies rely on public relations to tell their story.
|We've Been Busy||
Is it May already? I can’t tell. With all this rain and cold in Colorado it seems more like November in Boston. But, it is spring in Colorado and we almost missed it.
|How Are You Reaching Your Audience?||
What does public relations success look like to you? A front page story in the Wall Street Journal? A feature on the front of the business section of the New York Times?
|104 West Expands Client Roster With Three New Clients||
Firm Tasked to Tie Together Public Relations, Social Media, Marketing, Content Generation and Delivery
|2011: The Year of Content||
If 2010 taught us anything, two lessons would emerge that will shape how companies will spend their marketing budgets in 2011.
|Content With A Purpose||
Directly communicating to an audience offers great power. Misaligned or unfocused branded material can reflect poorly in these key audiences’ minds.
|Company-Owned and Persistent Content Wins the Race|
|Jennifer D. Roane||
Jennifer Roane, vice president, joined the 104 West team in 2005.
Johanna Erickson, vice president, has been working in public relations for over 15 years. She has a passion for both consumer products and technology innovators.
|And I shall restrain my wrath no more...||
From the desk of Patrick Ward
|SMO vs. Engagement: Why They’re Different and How You Can Rock Both||
Companies are using both social media optimization (SMO) and engagement when devising social media strategies.
|US companies lead engagement on social media||
A new study conducted by Burson-Marstellar found that one-third of Fortune 100 companies are currently using social media.
|Your Brand Has Thousands of Facebook Fans--What Is the ROI?||
An increase in Facebook fans can be deemed a success, but how does that translate into lead conversion and ultimately increased sales?