104 West Perspective
104 West Adds FlixMaster and SDL as Clients
04.17.13We are working with two new clients that make great additions to 104 West: FlixMaster and SDL.
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104West: Mobile gaming still eludes a troubled industry http://t.co/SVkoQXoCGL
104West: Jumbo Severance Packages for Top CEOs Are Growing http://t.co/6JHPs9J7sV
104West: You Won’t Finish This Article: Why people online don’t read to the end http://t.co/UalyiW9deO
Industry Perspective
No one plans on getting disrupted--or divorced
05.06.13Is it possible for businesses to learn something from divorce? You would find very few companies that are either looking to go into bankruptcy or run themselves into the ground.
» read moreAre Branding and Content Marketing Synonymous?
04.30.13If you are a large and iconic brand, you might look at content marketing as just a piece of your marketing mix, but for companies with a mega marketing budget, but looking for a way to change the w
» read moreConversations Can Save Companies
04.17.13We often root for the underdog, but in some cases, the underdog is the incumbent company that once controlled a specific market.
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