At 104 West, we consider experience as a collective, not a linear string. The whole is much bigger than the sum of the parts.
We are often asked about our public relations experience relative to specific markets, innovations or categories. Given the depth and breadth of big brands and early-stage companies we have represented over the years, there is a good chance we have worked with similar companies operating in similar or tangential categories. What’s most important is that we have an abundance of relevant public relations experience from working with brand new ideas to developing new twists on old ideas, supporting companies seeking seed funding to clients going public, working with small budgets and large budgets and everything in between, and we have been on both sides of the acquisition fence.
We understand business challenges, and we know how to solve them with communications. We have helped to create whole markets, change lifestyles and affected how business is done, all through communications.
At the end of the day, it’s our public relations experience that gives our clients the confidence to know they can count on us for sound counsel, breakthrough thinking, flawless execution and tangible results.