Management Team

Matt T. Otepka

Account Director

With nearly a decade spent cultivating a strong base of media and analyst relationships on behalf of technology companies, Matt's strategies have landed clients on the covers of business and technology publications, earned rich business profiles in local magazines and newspapers, placed executives on local and national broadcast and radio outlets, and garnered high visibility placements within influential blogs and other new media outlets. He has also secured scores of significant placements within leading analyst reports and scorecards.

Matt's exclusive focus on technology markets has enabled him to develop powerful programs and implement high-impact communications campaigns to help clients become market leaders. His ability to master even the most complex client technologies from optical components and devices to service-oriented architectures to enterprise storage and software development has allowed him to establish strong working relationships with editors and test lab environments at the most recognized IT publications and within the most influential technology analyst firms.

Matt's network of contacts reaches beyond the technology media and analyst communities and into business and national news outlets where he has successfully crafted technology stories into big-picture business and human interest issues. In addition, his constant, proactive outreach has enabled him to maintain an open line of communication with technology writers in important client vertical markets which gives him an understanding of each writer's unique market perspective - a key to frequent and positive press coverage.

Prior to 104 West Partners, Matt worked for Metzger Associates, a high-tech public relations firm where he was responsible for daily interaction with clients, development of unique and targeted PR strategies, and tactical outreach to mainstream and niche media. Among the many programs he has developed and managed are hardware and software product launches and upgrades, mergers and acquisitions, byline and case study articles, lab reviews and industry surveys.

Representative Client Experience:
Advisen, Anark, Blue Titan (Acquired by SOA Software), CollabNet, InfoCop, IP Commerce, Mobility Electronics, MX Logic, Opnext, PlanetCAD, IP Commerce, Retail Expansion Network (PaidByCash), Trumba and Webroot Software.