Consumer and entertainment communities are not the only industries that can take advantage of content creation and social media channel distribution.
In the last two year's, marketing disciplines have experienced both a recession and then a year of reduced budgets and cutbacks.
It is becoming more difficult for companies to decide where to invest marketing dollars due to no clear defi
Branded content is considered more effective than any other form of advertising or marketing, according to a s
The push to be on every social network has left company websites looking like ghost towns.
Brands must be the content, the media, and the publisher.
Millennials are considered to be the next most powerful group of consumers since the baby boomers. This group, ages 12-29, are creating opinions and making decisions through digital media.
Marketers have seen proven value in branded content or what is also called earned media. In 2010, nearly 75 percent of companies used this type of media with a social strategy.