Industry Perspective
Is PR truly starting to take the lead in more integrated campaigns?
02.07.11Consumer and entertainment communities are not the only industries that can take advantage of content creation and social media channel distribution.
» read moreThe road ahead
02.02.11In the last two year's, marketing disciplines have experienced both a recession and then a year of reduced budgets and cutbacks.
» read moreDefining Earned, Owned And Paid Media
01.31.11
It is becoming more difficult for companies to decide where to invest marketing dollars due to no clear defi
The Brand Says It All
01.28.11
Branded content is considered more effective than any other form of advertising or marketing, according to a s
2011: Back to the Future
01.26.11The push to be on every social network has left company websites looking like ghost towns.
» read moreContent creation takes brand engagement to new heights
01.25.11Brands must be the content, the media, and the publisher.
» read moreGen Y Connects To Brands Via Digital Media
01.24.11Millennials are considered to be the next most powerful group of consumers since the baby boomers. This group, ages 12-29, are creating opinions and making decisions through digital media.
» read more2011 Trends: Content Marketing Is Critical
01.21.11Marketers have seen proven value in branded content or what is also called earned media. In 2010, nearly 75 percent of companies used this type of media with a social strategy.
» read more