104 West Expands Local Client Roster with Two Colorado-Based Clients

Denver - October 3, 2011 - 104 West Partners, a communications firm specializing in breakthrough strategies, is announcing the addition of ID Watchdog and Intelligent Office to its client portfolio. Both additions mark the expansion of 104 West’s local client base, and the success of the agency’s modern approach to corporate communications.

ID Watchdog and Intelligent office partnered with 104 West to create and execute a multichannel communications programs. As established brands, both companies recognized the need for an agency that could examine their unique business needs, develop strategies to address their goals, and allow them to achieve greater brand awareness.

• ID Watchdog: ID Watchdog provides consumers with identity monitoring and preservation tools that provide protection against identity theft – active knowledge about your online identity. Along with their partners, they empower consumers to play a role in defending their online identity by remaining vigilant about changes to and inaccuracies in their credit reports and resolving any issues that do arise with the help of personal information agents.

• Intelligent Office: Intelligent Office empowers both entrepreneurs and business executives to work smarter in order to meet modern work demands. By tailoring its services, they minimize the costs associated with running a business and therefore increase the “work IQ” of an entrepreneur. By offering new ways to combine human capital and the physical and technological infrastructure, Intelligent Office provides the resources to turn ideas into successful businesses.

104 West develops tailored and comprehensive communications programs that rely on the strategy of creating engagement through compelling content that utilizes both traditional and social media. These unique programs provide a persistent and effective distribution of key information and messaging that makes a lasting impact and builds brand awareness within critical communities for every client.

“We believe that being a thought leader means driving and influencing the conversation in the marketplace,” said Patrick Ward, CEO, 104 West Partners. “Driving conversation today means taking advantage of all of the communications channels available in order to maximize engagement. Through our Content Delivery Optimization process, we are encouraging our clients to take a more strategic approach to communicating with their audiences and becoming their own media source.”

About 104 West Partners

104 West Partners is a modern public relations firm specializing in breakthrough communications strategies. The firm collaborates with companies in all stages of maturity to position their ideas, products and services for maximum exposure, actively connecting brands with the communities they serve. The firm’s offerings, which are designed to achieve measurable results, include a range of strategic services, award-winning public relations programming and engaging social media campaigns, featuring its proprietary, patent-pending Content Delivery Optimization methodology. For more information, please visit www.104west.com.