Our Values

Our Vision

To be a public relations firm unlike any other, always providing breakthrough thinking and superior results that take our clients to the next level and beyond their expectations.

 

Our Mission

104 West and its senior-level PR professionals help clients succeed by defining and communicating their difference through effective PR programs and engaging social media campaigns.

 

Our Ideas

Ideas are only the beginning. It's what happens to an idea that separates good concepts from great businesses. 104 West Partners is committed to developing the best ideas to help drive clients' businesses forward, and we are dedicated to the execution of them. Our core value is offering solid strategic counsel backed up by measurable results. We offer well-designed and well-executed communications programs that align with the business and become part of the overall strategy. Then, we execute against that strategy by rolling up our sleeves and doing the heavy lifting. We remain ever-mindful that measurable results directly influence our clients' constituencies and impact their businesses.

Twitter

104West: Netflix Still Eats a Third of the Web Every Night; Amazon, HBO and Hulu Trail Behind http://t.co/5iHIwdAtcy
5 hours 16 min
104West: ESPN, Twitter expand partnership by bringing video highlights in-stream, growing new ad source http://t.co/Lax2i6Dng0
8 hours 16 min
104West: iTunes’ recent growth shows content could be a big business for Apple http://t.co/eTOOaDCOLr
12 hours 16 min

Industry Perspective

No one plans on getting disrupted--or divorced

Is it possible for businesses to learn something from divorce? You would find very few companies that are either looking to go into bankruptcy or run themselves into the ground.

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Are Branding and Content Marketing Synonymous?

If you are a large and iconic brand, you might look at content marketing as just a piece of your marketing mix, but for companies with a mega marketing budget, but looking for a way to change the w

» read more

Conversations Can Save Companies

We often root for the underdog, but in some cases, the underdog is the incumbent company that once controlled a specific market.

» read more

 
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