Patrick N. Ward

Chief Executive Officer

In his role as Chief Executive Officer, Patrick counsels the firm's clients on key communications issues, working closely with C-level executives on the impact communications can have on t

Jennifer D. Roane

Vice President

Bringing nearly 15 years of high technology public relations experience to her role of Vice President, Jennifer’s mission is to ensure that 104 West clients receive exceptional levels of clie

Johanna Erickson

Account Director

Johanna has over a decade of experience in public relations and is a media relations specialist with expertise in both business-to-consumer and business-to-business public relations and market

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Industry Perspective

The future of news and why “digital first” matters

News gathering and reporting is no longer a finished product.

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The Case for Dropping 'Social'

Public relations professionals usually look at marketing programs and categorize them as either traditional or social.

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SMO vs. Engagement: Why They’re Different and How You Can Rock Both

Companies are using both social media optimization (SMO) and engagement when devising social media strategies.

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