Archive

US companies lead engagement on social media

A new study conducted by Burson-Marstellar found that one-third of Fortune 100 companies are currently using social media.

Is social media now a better media relations tool than the press release?

We have heard for some time "the press release is dead", but that statement seems to just invoke fear in the PR and marketing community....

Today's Conversation Age requires a new agency model

The world in which brands exist has drastically changed.

Is PR truly starting to take the lead in more integrated campaigns?

Consumer and entertainment communities are not the only industries that can take advantage of content creation and social media channel distribution.

The road ahead

In the last two year's, marketing disciplines have experienced both a recession and then a year of reduced budgets and cutbacks.

The Natural Storytellers

Whether it’s an earned media spot or creating a strong, branded online community, companies rely on public relations to tell their story.

Twitter

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Industry Perspective

No one plans on getting disrupted--or divorced

05.06.13

Is it possible for businesses to learn something from divorce? You would find very few companies that are either looking to go into bankruptcy or run themselves into the ground.

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Are Branding and Content Marketing Synonymous?

04.30.13

If you are a large and iconic brand, you might look at content marketing as just a piece of your marketing mix, but for companies with a mega marketing budget, but looking for a way to change the w

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Conversations Can Save Companies

04.17.13

We often root for the underdog, but in some cases, the underdog is the incumbent company that once controlled a specific market.

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