December 2010 | 104 West

Resources Are Now a Big Issue for Social Media Marketers

The two biggest mistakes companies have made with social media marketing is not allocating proper time and resources and not having a strategy.

How Effective Is Sharing via Email vs. Social Media?

The clickthrough is key for marketers to get visitors to visit company-owned media.

Most Marketers Shift Toward Branded Content

According to new research by the Custom Content Council, 68 percent of companies are shifting away from traditional marketing to put more emphasis on branded content.

Why Have a Corporate Blog?

In some cases it makes sense to use a variety of services, but when it comes to social it is important to use a few strategically.

How Online Reading Habits Have Changed Over 2010

This year we have seen a shift in how people are consuming news.

How Much Will You Spend on Social-Media Marketing Next Year?

It is expected that 80% of companies in 2011 will use social media tools for marketing. For many businesses the question remains who will manage social media?

Social Media For Business: It's All About The Leads

Marketers sometimes feel obligated to participate in social media, but are still finding ways to measure activity.

The Creative Plateau and Content Curation

Recent reports show that original content on the Web is beginning to slow down, while content curation has increased.

Act like a journalist to boost your PR

When it comes to telling a company’s story, who better to tell it than the company.

Brands Must Tell Their Own Story

Thanks to the Web and social media platforms, companies can now share their story directly with the public.

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Industry Perspective

No one plans on getting disrupted--or divorced

Are Branding and Content Marketing Synonymous?

Conversations Can Save Companies